Suning Appliance Haidian Bridge 1000 notebook shop one day Arctic Monkeys by jekky
One day, Notebook More than 1,000 units sold,
Digital Cameras More than 2,000 units
LCD TV Also unexpectedly sold nearly 200…… Yesterday
(April 6, 2008) Opened in the heart of Zhongguancun
Suning Haidian Bridge shop to such an enviable record, the external clear to the 3C
Home Appliances Chain in the 3C
Electronic Growing product areas show a strong dominant, Suning
Electrical Also on April 4th the first day of Little Golden Week revolutionized the pattern of Zhongguancun.
April 5 as Suning Appliance Chain stores with plans to open the first shot, Suning Appliance stores can be said for the Haidian Bridge heavily invested in the product mix on a whole new breakthrough in the operating area of 5000 square meters, nearly half will be operator mobile phones, computers, digital and other 3C products; in
Service Model to highlight the integrity of the regular business
Consumption And quality and provide the real machine the kind of full-service experience, and also in the store is introducing the latest SVIP Suning membership card, to provide more value-added services; in the price advantages of scale, and organized more than 20 The market research team of people a month in advance on the existing price system Zhongguancun Full thoroughly, so that "to know ourselves and know yourself," for one shot; finally in
Purchase Within the system fully in order, relying on information systems and supply chain
Management Implementation Product SKU management, and increase new procurement rate and velocity, the speed of product updates and market responsiveness on a comprehensive manner.
In doing preparatory work, the Suning Appliance has launched a stunning promotional activities, 7 million pixel digital camera prices have dropped to 700 yuan, 800 million pixel digital camera down to 800 yuan, basically in accordance with the "pixel pricing"; the market demand for notebook prices are "big diving", only 3,000 yuan special notebook reached 100, another dual-core notebook was not alone to 4,000 yuan, some international brands such as IBM also 1000 Off; mobile phones Great brands singing, market price of 2,600 yuan
Nokia 5310 fell below 1,900 yuan, 1,200 yuan market price of the Nokia 5200 Special 950 yuan,
Motorola U6 straight down 150 yuan,
Sony Ericsson S500 and W908 only need to add a dollar value can receive 288 yuan, respectively, and 198 Bluetooth
Headset Motorola V8 Gold Edition below 6,000 yuan. Category of consumer electronics products like flat-panel TVs are not much better, 20-inch LCD TVs fell below 2,000 yuan, 32-inch LCD TV below 4,000 yuan, 40-inch LCD TV also fell below 6,000 yuan, enough to replace the
TV See Olympics Events White-collar Their eyebrows. For peripheral
College Gathered characteristics, Suning also specifically
Make Tens of thousands of beautiful
Mouse Pad, Distributed to each dormitory, while for
Student Promotional activities designed to benefit and service commitments, but to the student population and the consumption of the common white-collar crowd erupted consumption.
Reporters at the opening scene saw over seven in the morning, Suning Appliance has been waiting in front of more than 200 long lines, many students crowd up in the morning, "Gold Rush", and some white people to give up the first day of the holiday travel plan, while consumption in advance. Eight more stores, Haidian Bridge officially opened, labeled target price tag of the special wake up as consumers snap up goods the goal, every minute, more than 100 customers to snap up the ranks, some were Suning "investigation" over the price Zhongguancun peer system also conduct on-site copy out the price, in order to quickly adjust market prices to try to restore the traditional store in Zhongguancun IT the price advantage, but also constantly adjusted Suning followed signed bid prices, continue to maintain adequate customer appeal.
Phase, according to Su Ning Haidian Bridge store manager briefing, after nearly two years of training, home appliance chain’s brand and services in the Zhongguancun area has been widely recognized, with the opening of the price advantage is obvious, so the opened in very hot. It is with the manager revealed that, as of 18:00, shop, shop only to sell more than 1000 laptop, digital camera, the number is more than 2,000 units, the original flagship LCD TV that will not actually have sold nearly 200, created the opening home appliance chain Zhongguancun business district records. She also estimates based on experience, such a large volume of almost taking account of the volume of Zhongguancun, taking nearly half of the day.
Management headquarters in North China Suning Appliance CEO Zhi
Army List
Said the success of Haidian Bridge store is not accidental, it not only once again highlighted the high consumption power, Haidian District, it is a reflection of the 3C home appliance chain has been fully subvert the Zhongguancun channel pattern. "The opening of Haidian Bridge shop is the last straw breaks the camel!" He says with determination.
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